FUJIFILM launches the X-M1: a compact and lightweight premium interchangeable-lens camera with the same APS-C X-Trans CMOS sensor as the X-Pro1
25-Jun-2013


FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the FUJIFILM X-M1,
the third premium interchangeable-lens camera from the company.
Compact and lightweight, the X-M1 offers enhanced operability whilst
bringing the outstanding design, picture quality and performance of the
multi-award-winning FUJIFILM X-Pro1 and X-E1 cameras not only to photo
enthusiasts but also to a broader scope of users.
Featuring the same internationally-acclaimed proprietary
multi-award-winning 16.3 megapixel APS-C X-Trans CMOS Sensor as the
FUJIFILM X-Pro1 and FUJIFILM X-E1
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The FUJIFILM X-M1 is equipped with a large APS-C X-Trans CMOS Sensor,
which offers picture quality comparable to that of full-frame sensors.
The sensor’s unique colour filter array minimises moiré and chromatic
aberration without the need for an optical low pass filter, while
dramatically boosting resolving power even at identical pixel counts to
deliver sharp and texture-rich pictures.
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The design draws out the potential of high-performance lenses to the
maximum.It delivers clear images with stunningly low noise even in
low-light conditions at night and indoors where high sensitivity would
usually be required. The sensor faithfully reproduces the warm tones of
human skin and the vivid colors of the sky from deep blues to the red
hues of the setting sun.
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Users can set the sensor sensitivity from the regular ISO200 to as
high as ISO6400 in 1/3 step increments, and can even take advantage of
the extended range of ISO100, ISO12800 and ISO25600 to obtain incredibly
clear and low-noise images even under clear sky and in low-light or at
night.

Conventional Array X-Tans CMOS Array
Fast response thanks to EXR Processor II
The EXR Processor II offers a stress-free photo shoot with a start-up
time of 0.5 seconds (*1), shutter time lag of 0.05 seconds and a maximum
burst speed of 5.6 frames per second(max. 30 frames*2).
Designed to enable one handed operation with intuitive and quick
selection of functions for casual shooting with beautiful results
All of the adjustable buttons and dials are positioned on the
right-hand side of the camera’s rear LCD panel in pursuit of optimum
operability and ease-of-use for casual shooting. When holding the camera
with just your right hand the placement of the buttons has been
designed to allow you to access all functions and adjust the settings
easily.
The Mode Dial allows you to select the optimum scene setting with
access to the [Advanced SR Auto] mode, which automatically recognises a
scene type for fail-safe photography, and the [Advanced Filter] function
for artistic photography.
The camera is equipped with two Command Dials, allowing users to adjust
the aperture, shutter speed and exposure compensation quickly with
their thumb. Individual buttons are also provided to access
frequently-used functions such as White Balance, Burst Mode and Macro,
so that you don’t have to go to the menu screen for each change of
setting, enabling an intuitive and quick operation.

Sporting a compact and lightweight body, with its cool, retro design inherited from the FUJIFILM X-Pro1 and X-E1
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The X-M1 has a classical and elegant feel just like the popular
FUJIFILM X-Pro1 and X-E1 cameras. Furthermore its compact and
lightweight design enable users to casually carry it in a bag without
having to worry about the bulk.
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The X-M1 weighs just 330 grams(*3) despite incorporating a
large APS-C CMOS sensor, a tiltable high-definition LCD monitor, a
built-in flash, Wireless image transfer and a hot shoe.
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The X-M1 will be available in three colors: Black, Silver and Brown.
Featuring a 920,000 dot high definition tiltable 3-inch LCD for creative and multi-angle shots
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The 3-inch high-definition LCD screen tilts up and down, facilitating
ground level shots of flowers and pets as well as high up shots over a
crowd of people. It is also suited to tripod-mounted video shooting to
broaden your shooting style.

Low 90° angle High 85° angle
FUJIFILM’s Super Intelligent Flash technology which regulates flash intensity according to the scene
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The X-M1’s high-precision built-in flash, rated at the equivalent of Guide Number 7 (*4),
uses FUJIFILM’s Super i-Flash technology to regulate the amount of
light it fires dependent on the scene. In low-light indoor portrait
shots or for close-ups of accessories / plates of food, the flash
controls its output to reduce highlight blowout. It also provides the
perfect fill-in flash when photographing people in backlit conditions or
under intense sunlight casting strong shadows on the face.
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Wireless image transfer allowing you to instantly transfer high quality images to a mobile device or computer
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The wireless image transfer functionallows users to transfer their
shots immediately to their smartphone or tablet PC. It broadens the
enjoyment of photography through the easy uploading of your favorite
images to social networking sites or just enabling you to share them
with your friends.
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The camera has a built-in wireless image transfer function that uses
the dedicated “FUJIFILM Camera App”, available as a free download, to
instantly transfer and save your favorite photos to a smartphone or
tablet PC. Beautiful images of your choice can be transferred with the
Wi-Fi button ready for uploading to SNS or sharing with friends.
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Users can also view and import pictures and videos to the camera from a
smartphone or tablet PC. The function can also retrieve location data
from your smartphone to add the information to pictures you take.

Get creative with your photography by employing popular special effects in-camera
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With eight Advanced Filters, users can add special effects pre-image
capture: namely Toy Camera, Miniature, Dynamic Tone, Pop Color, Soft
Focus, High Key, Low Key and Partial Color. The camera also offers a
Multiple Exposure mode which allows you to superimpose a second exposure
onto the first exposure for a truly creative touch.
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Additionally, Fuji’s Film Simulation modes feature five different
effects that emulate the looks that used to be captured by different
photographic films: i.e. PROVIA(standard) for natural colour
reproduction, Velvia (vivid) for saturated tones, ASTIA (soft) for soft
graduation, Sepia and Monochrome.
Full HD video recording
The FUJIFILM X-M1 is capable of full HD (1920x1080) video recording at
30 frames per second. Creative effects can be added when shooting videos
with Film Simulation options including Monochrome, and beautiful bokeh
achieved with the large sensor at a large aperture.
FUJINON XC16-50mmF3.5-5.6 OIS lens (24-76mm equivalent)(*5)
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A compact and lightweight XC16-50mmF3.5-5.6 OIS zoom lens (24mm-76mm equivalent) (*1)
is being launched with the X-M1 as a Kit lens and is designed to
complement the camera perfectly, covering the focal lengths of 24mm to
76mm(*1). It is ideal for various scene types including indoor shooting, landscapes and snapshots.
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The XC16-50mm lens consists of 12 all-glass elements in 10 groups
including 3 aspherical elements and 1 ED element. It features seven
round-edged aperture blades, which offers 17 stops in 1/3 EV steps for
precise aperture control.
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The use of lightweight lens elements and a high-precision stepping
motor has enabled FUJIFILM to deliver high-speed autofocus. Coupled with
optical image stabilisation, the lens ensures that you capture all the
shutter opportunities.
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The lens will be available in two variations Black and Silver.

Black Silver
Extensive collection of X-M1 accessories
Leather Case: Specifically designed to fit the FUJFILM X-M1,
the case offers protection to your equipment whilst also providing the
right amount of grip and the premium finish of genuine leather.
Hand Grip: Ergonomically designed in pursuit of the perfect hold.
Clip-on Flash: Available in three types to suit all your flash photography needs
FUJIFILM X-M1 Key Features:
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- 16.3 megapixel APS-C X-Trans CMOS sensor (same sensor as X-Pro1/X-E1)
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- Hi-speed EXR Processor II
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- Start-up time of 0.5 secs (*1), shutter lag of 0.05 secs and a maximum burst speed of 5.6 fps(max. 30 frames*2)
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- Compact and lightweight body (half the size of an SLR)
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- Tiltable 3-inch LCD (920K dot high definition)
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- Built in flash with FUJIFILM’s Super Intelligent Flash technology
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- ISO200-6400 in 1/3 step increments (and extended range of ISO100, ISO 12800 to 25600 at reduced resolution)
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- Full HD Video recording at 30fps
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- 49 point AF
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- Art filters: 8 Advanced Filters plus 5 Film Simulation modes
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- In-camera RAW processing
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- Q button for list view of frequently-used menus and smooth configuration
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- Hot shoe
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- Wireless image transfer to smart phones and tablet PCs via FUJIFILM Camera app
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- Cool retro design, available in three colors: Black, Silver and Brown
*1 Quick Start mode.
*2 Max. number of frames can be shot in JPEG setting, use a card with SD Speed Class with "Class10" or higher
*3 Including the battery and memory card, excluding the lens.
*4 ISO200・m.
*5 35mm format equivalent.
