Everyone's favorite Hello Kitty is now an instax mini!

“instax mini HELLO KITTY” 40th anniversary product including limited edition Hello Kitty accessories


 FUJIFILM Corporation (President: Shigehiro Nakajima) is pleased to announce the release of the “instax mini HELLO KITTY”, the latest addition to the instax mini series of instant cameras, to mark the 40th anniversary of the popular HELLO KITTY character. The new instax mini HELLO KITTY enables users to enjoy card-size, on-the-spot prints of photos taken with the camera


The “instax mini” series, which also allows users to write messages on high-quality card-size, on-the-spot prints and give them as presents, is popular among young women in their teens to 30s as a camera that includes an analog type printing capability.


The “instax mini HELLO KITTY” is an instant camera produced in collaboration with Sanrio Co., Ltd., the copyright holder of Hello Kitty branded products to mark the 40th anniversary of the Hello Kitty character on November 1 this year. The camera has been designed with Hello Kitty’s signature large ribbon and lovable face, and comes with a tartan shoulder strap for easy portatbility. Limited edition design film and Hello Kitty accessories such as original stickers for customizing the camera and film are also included. The camera package is decorated with detailed illustrations of Hello Kitty. This is without a doubt a product that no Hello Kitty fan will want to be without!


The instax mini HELLO KITTY demonstrates Fujifilm’s commitment to continuing to expand the world of the instant photo system, “instax mini,” which enables users to enjoy on-the-spot prints of photos, and deliver the fundamental photographic values of “shooting, keeping, decorating and gifting” photos.




1. Product name    Fujifilm Instant Camera “instax mini HELLO KITTY”

2. Contents

1 “instax mini HELLO KITTY”

1 pack (10 sheets) of special film

1 original shoulder strap

1 sheet of original stickers


3. Specifications

Instax camera


“instax mini HELLO KITTY”


Fujifilm Instant Color Film instax mini (available separately )

Film size

86mm x 54mm

Picture size

62mm x 46mm


Move in/out type Fujinon lens, 2 components, 2 elements, f=60mm  1:12.7


Real image finder, 0.37x, with target spot

Shooting range / Focusing range

0.6m - ∞

Shutter speed

1/60 sec.

Exposure control

Manual switching system (LED indicator in exposure meter)

Film feed out



Constant firing flash (automatic light adjustment)
Recycle time: 0.2 sec. to 6 sec. (when using new batteries)
Effective flash range: 0.6m – 2.7m

Power supply

LR6/AA-size 1.5V alkaline batteries × 2
Capacity: 10 film packs (based on our company research)


With film pack confirmation window

Dimensions & weight

169mm × 145mm × 69mm

395g (without batteries, strap, close-up lens and film pack)