Photography runs in my family. I had been involved in camera retailing for several years when the opportunity to join Fujifilm arose. I leapt at the chance to get even closer to the action!
Our team’s passion for photography is infectious, it’s impossible not to get swept up in it! What I particularly enjoy is ensuring that every New Zealander can quickly and easily print their photos.
Unfortunately we hear about digital photos being lost all too often. It’s too late when they’re gone. Photos were made to be printed and looked at, not stored digitally on hard drives or in the cloud. Previous generations handed their photos down to us, and we treasure them. It is imperative that we continue that tradition for future generations. I want everybody to enjoy having a permanent collection of their favourite photos.
My favourite is taking photos of my daughter Erika.
I took this photo shortly after Erika learned to crawl. You can almost feel the grass as she explores a new environment for the first time. I’m also proud that I finally managed to use zoom correctly!
Get down to the eye level of your subject, especially when photographing children or animals. I was lying on the grass when I took my favourite shot, capturing Erika’s experience of the world.